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Our Story

Township-born,
world-bound.

More than a fashion brand.

Old Krok is a proudly South African registered trademark, founded and owned by Josh Nocanda. It's a movement that celebrates the spirit, resilience, creativity, and ambition born within South Africa's townships — inspired by the power of Kasi ingenuity, representing those who rise above their circumstances to build meaningful lives, create opportunities, and leave lasting legacies.

Every garment tells a story of determination, pride, achievement, and identity. Blending timeless design with contemporary fashion, Old Krok creates premium apparel that reflects authentic African identity while appealing to a new generation of confident, ambitious individuals.

Old Krok Unrestricted tee, warm cream
A Word From The Founder
"Old Krok started as a memory — the walk from the dusty streets of the township to rooms I never imagined I'd sit in. Every stitch in this brand carries that walk with it."
"I wanted to build something the block could wear with pride and the boardroom would take seriously — premium quality, minimal branding, maximum meaning."

— Josh Nocanda, Founder

What We Stand For

Our Values

HERITAGE

Heritage

We proudly celebrate the stories, traditions, and cultural richness of South African townships.

EXCELLENCE

Excellence

Premium-quality garments with exceptional craftsmanship and attention to detail.

AUTHENTICITY

Authenticity

Everything we create reflects genuine African identity and lived experiences.

INNOVATION

Innovation

Timeless design meets contemporary fashion, built to stay relevant across generations.

COMMUNITY

Community

Success should uplift others — creating opportunity within the communities that inspire us.

PACE

Set The Pace

From dusty streets to boardrooms — we celebrate every milestone along the way.

Join The Movement

Wear the achievement.
Set the pace.

Shop The Tees